Our Rolex history

For over 230 years, Best Luxury has been specialising in fine jewellery and luxury timepieces.

Our unique history and reputation for excellence informs everything we do.

Since 1778

Best Luxury has an illustrious heritage as a fine jeweller, spanning more than two centuries of tradition and experience. Our first showroom opened in Newcastle in 1778 and Best Luxury has since become firmly established as a dynamic destination for luxury watches and fine jewellery.

Today, we are one of the leading fine jewellers in the UK, providing a range of diamonds, jewellery and timepieces to customers in every major town and city.

Best Luxury and Rolex

Over a century ago, in 1919, Best Luxury were privileged to be one of the first appointed stockists of Rolex timepieces, with our Northern Best Luxury showroom in Newcastle.

To commemorate the occasion, an iconic four-sided golden Rolex clock was installed above the location in 1937. We are proud to say that this showroom remains on the same corner of Blackett Street in Newcastle, continuing to showcase our long-established relationship with Rolex and signifying our expertise and knowledge to any customers wishing to purchase a Rolex watch.

The Watches of Switzerland group and Rolex

The Watches of Switzerland Group is honoured to represent Rolex across all three of our fascias - Best Replica Watch , Mappin & Webb and Watches of Switzerland. As the leading luxury watch specialist in the UK, we are honoured to be part of the worldwide network of Official Rolex Retailers.

In addition to our Rolex showrooms across the United Kingdom, we have the privilege of operating bespoke Rolex Boutiques on Bond Street in London, Buchannan Street in Glasgow and within Heathrow airport.

Keep exploring

Discover Rolex

Close-up side view of a luxury Rolex watch, showcasing its elegant gold crown and fluted bezel against a neutral background.

Rolex watches

A close-up of a silver Rolex watch with a textured white dial, set against a blurred city skyline background at sunset.

New watches 2025

Watchmaking

A hand adjusts the crown of a Rolex watch with a two-tone gold and silver bracelet, and fluted gold bezel.

Servicing

A tennis player serves on a grassy court during a match at Wimbledon, with a large crowd cheering in the background.

World of Rolex

A luxury jewelry store interior featuring wooden accents, display cases showcasing watches and green seating.

Best Luxury is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. *Credit is provided subject to affordability, age and status. Minimum spend applies. Terms and Conditions apply. UK residents only. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

*Next day delivery available on most items. See product pages for more information.