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The Watches of Switzerland Group is the proud 2026 headline partner of The King’s Trust Change a Girl’s Life campaign.
From 1st March - 30th June 2026 Best Luxury and Mappin Webb will collaborate with female-led luxury jewellery brands, Annoushka and Pasquale Bruni, to raise funds for the campaign, supporting young women trying to get back on their feet.
In the UK today, over a million young people aged 16-24 are not in education, work or training.
For too many this causes feelings of isolation, poor mental health and a loss of confidence. For some, they face practical challenges of poverty and a lack of opportunity.
Discover the collections here and you can help Change a Girl’s Life today.
Elegance With Intention
Crafted with a feminine touch and a powerful mission. With every purchase, you’re not just choosing something beautiful for yourself; you’re investing in brighter futures, greater opportunities, and together we can help Change A Girl’s Life.
Best Luxury will donate 5% of all sales from selected 9ct Gold jewellery* from 01/03/2026 – 30/06/2026 to The King’s Trust in support of their Change a Girl’s Life campaign, supporting young women into work. The King’s Trust is a registered charity in England and Wales (1079675) and Scotland (SC041198). *Applicable to product sku refs: 12143344, 12153527, 12143669, 12153517, 12143670, 12143671, 06071134, 15430089, 12111159, 12143768.
"I design jewellery to help women feel confident, expressive and entirely themselves, because when you feel assured in who you are, you step into the world differently. But jewellery alone can’t remove the barriers that hold women back. Supporting The King’s Trust ‘Change a Girl’s Life’ initiative is about pairing self-belief with real access to opportunity." Annoushka Ducas
Annoushka
British fine jewellery designer Annoushka Ducas founded her eponymous brand in 2009 with the belief that jewellery should be worn every day, not reserved for special occasions. Annoushka’s designs transform meaningful moments into cherished fine jewellery pieces to be passed down for generations. Annoushka is proud to support the Change A Girl’s Life campaign.
Pasquale Bruni
Italian jewellery designer, Pasquale Bruni has been celebrating craftsmanship for over 50 years in unparalleled designs. Today, the creative direction of the company is now in the hands of his daughter, Eugenia Bruni, a woman designing for women. Building on this belief, Pasquale Bruni is proud to support the Change A Girl’s Life campaign.
Annoushka will donate 5% of all sales from Annoushka jewellery in Best Luxury from 01/03/2026 – 30/06/2026 to The King’s Trust in support of their Change a Girl’s Life campaign, supporting young women into work. The King’s Trust is a registered charity in England and Wales (1079675) and Scotland (SC041198). Pasquale Bruni will donate 5% of all sales from Pasquale Bruni jewellery in Best Luxury from 01/03/2026 – 30/06/2026 to The King’s Trust in support of their Change a Girl’s Life campaign, supporting young women into work. The King’s Trust is a registered charity in England and Wales (1079675) and Scotland (SC041198).
Join us in making a difference. Your donation to The King's Trust 'Change a Girl's Life' campaign will provide essential resources and opportunities for girls in need.
Together, we can empower them to achieve their dreams and build a brighter future.
Donate Now to Change a Girl's Life
